Lovjoy is a portmanteau of Love and Joy - two little words at the very heart of our brand. The exclusive designs of our baby clothing and accessories reflect the magic of parenthood including characterful, cheery, and cutesy illustrations to make you smile. This is combined with some of the latest fashion trends to bring you fun and enjoyment, for fond memories that will last a lifetime. We believe in individual expression and offer a wide selection of styles as unique as your little one.
There are over a hundred Lovjoy designs in a myriad of colours to suit your child’s personality - from cute and pretty, to cheeky and playful. The up most care and devotion goes into bringing you a safe, reliable, quality product range you can trust. This is backed with exceptional personal service, delivered by a dedicated team of doting parents. The collection is made with care and diligence, using the finest materials. Every design detail is carefully considered, researched and tested to ensure safety, functionality, and durability.
We are a professional husband and wife team with over 15 years’ experience in the design industry. Parenthood had a profound effect on our lives, giving us a yearning to extend our creativity to something far beyond physical spaces. Inspired by our own bundle of joy, we developed a product range that’s fun, fashionable and functional. Our aim is to make clothing and accessories that are loved and cherished through those precious early years.